Social Media Marketing is the process of gaining attention and web traffic through the social media sites. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make the business cover and go beyond the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web.It’s clear that social media has grown dramatically over the last 7 years and that today, millions of people are posting more personal and business information online than before. It’s occurring at lightning speed with hundreds of posts, uploads, and tweets occurring every minute. What does this mean for small business? What are some of the key things that a small business should consider before taking the plunge into Social Media marketing?